THE MUSEUM'S ROLE IN ECONOMIC IN-TOURISM.

Beautiful Orcutt Ranch - West Hills, California

The challenges of living in our vast horizontal city long dependent on private automobiles, the habit of
multi-tasking nearly a way of life. Valley residents regularly overlap their tasks and leisure activities are not an exception. An evening at the theater is almost always coupled with restaurant meals and impulse shopping.
The Museum of the San Fernando Valley recognizes its role as a catalyst to encourage our own residents to make the Valley a focus of their cultural activities.